André Pinheiro
Creative Director | Innovation Lead
AN EXAGGERATED TRIBUTE
WITH MORE THAN 32MM VIEWS AND
A SECOND-SCREEN EXPERIENCE
Since the hit "Exagerado" never had a proper music video, we thought it was time to fix this mistake. So, along with the music video on Youtube, we developed a second-screen experience synchronizing user's phones with Google Chrome, so they could interact with the story with their smartphones.
Check the experience below
CREDITS:
Agency: Agência Africa, São Paulo, Brazil
CCO: Sergio Gordilho
Creative Vice-President: Eco Moliterno / Rafael Pitanguy
Creative Director: Humberto Fernandez / Alexandre Prado
ACD: André Pinheiro / Rafael Pinel
Copywriter: André Pinheiro / Ricardo Dolla
Art Director: Fabiano Pinel / Bruno Damião / Viviane Araújo / Alvin Shiguefuzi