"Agenor Miranda Araújo Neto, better known as Cazuza (4 April 1958 – 7 July 1990) is considered one of the best exponents of Brazilian rock music. In 9 years of career, he sold more than 5 million albums and achieved 18 Top 10 singles in Brazil." (from Wikipedia)
In September 2014, Vivo decided to pay a tribute to the 30 years of Cazuza biggest success, Exagerado ("exaggerated" or "dramatic"). They wanted to connect Cazuza intense lifestyle with Vivo's 4G connection, whose concept is "Life passes at 4G speed. Live intensely every minute".
With that in mind, we decided to create a video clip that the song never had. And nine months later, this videoclip turned into a huge project, involving a second screen experience, a new version of the music on the radio and a big event to relaunch the Cazuza first gig's stage.
Meet the Project EX4AGERADO.
We decided to tell the story of a whole life using a roller coaster as a metaphor. All that to pay off Vivo 4G's concept: "Life passes at 4G speed. Live intensely every minute".
The Maria da Penha Institute is a reference in the fight against domestic violence in Brazil.
Our idea was to create a digital project for the Maria da Penha Institute that would stimulate more women to denounce these crimes.
What if you could receive a personalized Goal dedication from David Luiz in your smartphone? During the 2014 World Cup, 250.000 brazilians got it.
Joel Santana is one of the most iconic soccer coaches in Brazil. But he is best know for his interviews in his own version of the English language by the time he was South African national team's coach.
That said, when we had to launch the new line of Head & Shoulders shampoos for P&G, our challenge was to teach people in Brazil, who in their majority don't speak English, how to say and spell the product's name.
The idea came quickly, "Why don't call Joel Santana to do that?". After all, if we could make him pronounce Head & Shoulders correctly, our clients could do too.
The campaign have six big hits on Youtube. In this one, Joel became a talk show host interviewing Pelé.
In this project, Vivo asked us to introduce the concept "Life passes at 4G speed" on Youtube.
Immediately, we remembered this internet hit Portrait of Lotte. Then, we contacted the kid's father and bought the rights of the video. The easiest part was to combine it with "Time After Time" from Cindy Lauper.
Voilá! Our new Youtube hit was born.
One month before 2014 World Cup, Vivo Telecom created a promo called #tamoconectado (#WeAreConnected) where people could receive custom videos and SMS from our players live during the matches.
To activate this promo, we published a prank video on Youtube where the National Team's coach Felipe Scolari surprised people in a Vivo Store.
In this Head & Shoulders campaign, we had the challenge to show the women in Brazil that our product were not only for men.
So we started looking for inspiration in a genre that were very popular in our television in the 90's: the mexican soap operas, with their flashy opening musical themes and female protagonist always called Maria (Mary).
The idea was there! We created our version of a mexican soap opera: "Maria sem Caspa" ("Dandruffless" Mary). With Sabrina Sato and Rodrigo Faro, two famous brazilian TV Hosts, and a very special participation of our big star Joel Santana (see "Joel's Tálqui Show"), with his poor english pronunciation.
With the new Gillette Antiperspirant you will feel confident to confront any difficult situation when you leave your home. In other words, "With the new Gillette Antiperspirant you are guaranteed".
In portuguese, the word "PODE" is the equivalent to the verb "TO CAN". With that in mind, we've cut the letter "E" and created the concept: "Agora todo mundo POD" (Now everyone CAN do it). That's how we launched Ariel Power PODs in Brazil.
To launch the new Gillette Mach3 Turbo Senna Special Edition, we made a film talking about how we Brazilians used to pray for rain when our idol Ayrton Senna was racing.
But the real stars of this film are those young boys aging between 19 and 20 years in the cast. They were born after our idol's death and were registered with Ayrton Senna's full name by their parents.
In 2014 Vivo made a huge TV campaign using the tennis superstar Rafael Nadal. The TV commercial was a success but it didn't had much impact online.
So they asked us to engage tennis fans and promote the TV commercial on social media.
To promote Gillette Deodorant's sponsorship of the UFC we launched the "UFSweat: The League of Heavy Smells". An alternative and fictional MMA League with renegade athletes who struggle against smelly armpits. The big prize was a Gillette Deodorant, which eliminates the bad smell and brings the winner back to the UFC.
We invited Ariel's Facebook Fans to send suggestions of surreal ways to stain Sabrina Sato's clothes. The best ideas became episodes of Ariel's Surreality Show, an online reality show which always ended with a happy ending: Ariel eliminating all the stains.
In 2009, Fiat decided to open their car manufacturing process to the public. Our mission was to help them create the World's First Crowdsourced Car.
So we recommended Fiat to find car lovers on the web and ask a simple question: "How do you think the car of the future should be?". Then, we developed an open collaboration platform online to enable car enthusiasts to set the agenda for the car of the future.
To launch Philips new line of electric shavers we asked the UFC fighter Anderson Silva to change his style.
To launch the new version of Fiat Bravo, our idea was to bring sportiveness and excitement back to people's routine, transforming the boring routes they use to drive everyday in a crazy circuit.
The idea behind the Fashion Black & White Project was to show that the deodorant has now become an ally in the conservation of the women's clothes.
Podium Grand Prix is a Facebook game where users can relive the experience of old 8-BIT games. The new technology of Gasoline Petrobras Podium is the key: every refueling improves the game's graphics.
The new website of Fiat Stilo Blackmotion shows a completely dark environment, where the users have to turn off the lights and expand their eye pupils to see clearly.