We decided to tell the story of a whole life using a roller coaster as a metaphor. All that to pay off Vivo 4G's concept: "Life passes at 4G speed. Live intensely every minute".
In 2009, Fiat decided to open their car manufacturing process to the public. Our mission was to help them create the World's First Crowdsourced Car.
So we recommended Fiat to find car lovers on the web and ask a simple question: "How do you think the car of the future should be?". Then, we developed an open collaboration platform online to enable car enthusiasts to set the agenda for the car of the future.
Joel Santana is one of the most iconic soccer coaches in Brazil. But he is best known for his interviews on his own version of the English language by the time he was South African national team's coach.
By the same time, we had to launch the new line of Head & Shoulders shampoos for P&G. Our challenge was to teach people in Brazil, who in their majority don't speak English, how to say and spell the product's name.
The idea came quickly, "Why don't call Joel Santana to do that?". After all, if we could make him pronounce Head & Shoulders correctly, our clients could do too.
The campaign have six big hits on Youtube. In this one, Joel became a talk show host interviewing Pelé.
"Agenor Miranda Araújo Neto, better known as Cazuza (4 April 1958 – 7 July 1990) is considered one of the best exponents of Brazilian rock music." (from Wikipedia)
In September 2014, Vivo decided to pay a tribute to the 30th anniversary of Cazuza's biggest success, Exagerado ("Exaggerated"). They wanted to connect Cazuza intense lifestyle with Vivo's 4G connection.
Meet the Project EX4AGERADO.
The Maria da Penha Institute is a reference in the fight against domestic violence in Brazil.
Our idea was to create a digital project for the Maria da Penha Institute to stimulate more women to denounce these crimes.
What if you could receive a personalized Goal dedication from David Luiz in your smartphone? During the 2014 World Cup, 250.000 Brazilians received it.
To launch the new Gillette Mach3 Turbo Senna Special Edition, we made a film about how we Brazilians used to pray for rain when our idol Ayrton Senna was racing.
But the real stars of this film are the young boys aging between 19 and 20 years in the cast. They were born after our idol's death and were registered with Ayrton Senna's full name by their parents.
Have you ever had a text conversation that went wrong?
To promote Vivo's new 4G plans, we created an online video campaign for Facebook inspired on those fail texts occasioned by bad 4G signal.
To promote Gillette Deodorant's sponsorship of the UFC we launched the "UFSweat: The League of Heavy Smells". An alternative and fictional MMA League with renegade athletes who struggle against smelly armpits. The big prize was a Gillette Deodorant, which eliminates the bad smell and brings the winner back to the UFC.
In this project, Vivo asked us to introduce the concept "Life passes at 4G speed" on Youtube.
Immediately, we remembered this internet hit Portrait of Lotte. Then, we contacted the kid's father and bought the rights of the video. The easiest part was to combine it with "Time After Time" by Cindy Lauper.
Voilá! Our new Youtube hit was born.
We invited Ariel's Facebook Fans to send suggestions of surreal ways to stain Sabrina Sato's clothes. The best ideas became episodes of Ariel's Surreality Show, an online reality show which always ended with a happy ending: Ariel eliminating all the stains.