Then we teamed up with Brazil’s most famous piggy, the Porquinho da Paulista (who also happens to be a digital influencer), to show everyone that while money in a piggy bank just sits there, money in Minhas Reservas actually works for you.

CREDITS:
GLOBAL CEO: Bruno Bertelli
GLOBAL CCO: Cristiana Boccassini
GLOBAL CO-CCO: Mihnea Gheorghiu
Presidente e CSO: Aldo Pini
Executive Creative Director: André Pinheiro
Creative Director: Letícia Rodrigues, Heloísa Ribeiro, Izzy Serruya, Kevin David, Levis Novaes
Senior Copywriter: Yasmin Rodrigues
Senior Art Director: Victor Mota
Art Director: Dafne Pereira
Copywriter: Lucas Pereira
Jr. Copywriter: Caroline Abreu, Augusto Tanganelli
Creative Production Director: Mariana Hermeto
Creative Production Manager: Beatriz Takahashi
Senior Creative Producer: Fernanda Ceratti
Operations & Business Vice-President: Aline Garcia
Managing Director of Operations and Business: Sandra Borges
Account Director: Lia Turato
Account Manager: Luira Tomita
Account Executive: Gisele Monteiro
Account Assistant: Hugo Gaiti
Content Director: Talita Gonçalves
Content Supervisor: Aline Ohkawa
Executive Strategy Director: Mariana Corradi
Strategy Director: Rodrigo Magalhães
Strategy Manager: Mariana Cerqueira
Strategy Supervisor: Milena Torres