André Pinheiro

Social Launch

The launch included a PR push and a social film across both KX Pilates and Koala channels teasing out the innovation ahead of April Fools Day, with a big reveal happening on the day as comedy influencers Amy Gerard, Starr McGowan, and Luisa Dal Din got to experience the prototype themselves at a KX Pilates studio sharing it to their socials.

Unfortunately, the KX Pilates x Koala Reformer Bed Bed™ is still a dream. But our April Fools gag got real, reaching over 140,000 Australians on social media and over 9.3 million people across multiple media outlets.

CREDITS:
Creative Agency: Thinkerbell
Ben Couzens - Executive Creative Director
André Pinheiro - Lead Creative
3D Production Partner: Limehouse