André Pinheiro

/The Execution

Aussie tennis star Nick Kyrgios kicked off the #MessFreeChallenge unveiling it to his Instagram and Twitter followers, showing how he could play tennis one-handed while eating an Old El Paso Tortilla Pocket™ with no spills! As part of the initiative, 10,000 meal kits were donated to Food Bank Australia, plus one more for each share of Kyrgios’ video.

Kyrgios then challenged Australian sports stars like Lleyton Hewitt, before taking the #MessFreeChallenge global by challenging Britain tennis legend Andy Murray on the eve of the French Open. From there the competition grew, the tricks got crazier and the donations in different continents took off.

_CREDITS:

Agency: Thinkerbell, Melbourne, AUS
CCO: Ben Couzens
Creative: André Pinheiro
Agency Producer: Di Nash, Katie Ayling
Production Company: Brightworks