André Pinheiro
Creative Director | Innovation Lead
/youtube film:
* Please activate Youtube captions for English translation.
/extended campaign:
The campaign kicked off on the commercial breaks of UFC 163. And it was supported by print media and activations on social media.
/editorial content:
We also created a special editorial content in the most relevant MMA Channels in Brazil, where UFC fans followed the coverage of our fictional league. To make this effort even more realistic we had real UFC fighters Vitor Belfort and Cezar Mutante commenting on the backstages of the fight via Twitter.
/animation development:
_CREDITS:
Agency: Agência Africa, São Paulo, Brazil
Creative Director: Sergio Gordilho / Eco Moliterno / Alexandre Prado
Art Director: Alexandre Prado / Bruno Couto / Alvin Shiguefuzi / Fernando Drudi
Copywriter: André Pinheiro / Eco Moliterno