Fiat Mio web platform:

After months of hard work, the Fiat Mio platform got traction, with over 17,000 people from 160 countries contributing their ideas. The world's first-ever crowdsourced car was finally born.

BTS web series:

The entire process of building the Fiat Mio became a 16-episode web series where the participants, and car lovers in general, could follow how their ideas were finally coming to life. During this stage, all decisions were made together with the audience at the Making Of Fiat Mio blog.

Watch all 16 episodes here.

AWARDS:

One Show
MERIT AWARD: “Fiat Mio” – Isobar for Fiat

New York Festivals
FINALIST (Digital & Interactive): “Fiat Mio” - Isobar for Fiat

FIAP
BRONZE SUN (Interactive Campaign): “Fiat Mio” - Isobar for Fiat

El Ojo de Iberoamerica
GOLD (Interactive): "Fiat Mio" – Isobar for Fiat
SILVER (PR): "Fiat Mio" – Isobar for Fiat

The Bees Awards San Francisco
GRAN PRIX (Best Use of Social Media Platform): “Fiat Mio” - Isobar for Fiat

Discovery Networks Festival of Media Awards
WINNER (Creativity & Innovation): “Fiat Mio” - Isobar for Fiat

CREDITS:
Agency: AgênciaClick Isobar
CD VP: Raphael Vasconcellos
Creative Director: Raphael Vasconcellos, Diego Araújo, Eduardo Battiston
Design: Diego Araújo
Copywriter: André Pinheiro
Art Director: Diego Araújo, Diogo Valim
Designer Assistent: Renato Campana, Isabella Cocuroci
UX Designer: Fabrício Teixeira