André Pinheiro
Creative Director | Innovation Lead
/case study:
/fiat mio platform:
After months of hard work, the Fiat Mio platform got traction with over 17,000 people from 160 countries sharing their ideas. The world's first ever crowdsourced car was finally born.
Website and Blog images:
/making of web series:
The entire process of building the Fiat Mio became a 16-episodes web series where the participants, and car lovers in general, could follow how their ideas were finally coming to life. During this stage, all decisions were made together with the audience at the Making Of Fiat Mio blog.
Watch Episode 1:
/idea board:
_CREDITS:
Agency: AgênciaClick Isobar
CD VP: Raphael Vasconcellos
Creative Director: Raphael Vasconcellos, Diego Araújo, Eduardo Battiston
Design: Diego Araújo
Copywriter: André Pinheiro
Art Director: Diego Araújo, Diogo Valim
Designer Assistent: Renato Campana, Isabella Cocuroci
UX Designer: Fabrício Teixeira