By turning the podcasts hosts hosts themselves into living product placements, we integrated C&A's new denim collection naturally into the conversation, with QR codes allowing viewers to shop directly without interrupting the show. The result? We turned a 15-second ad placement into an entire hour of brand exposure, driving both online sales and in-store traffic.

CREDITS:
GLOBAL CEO: Bruno Bertelli
GLOBAL CCO: Cristiana Boccassini
GLOBAL CO-CCO: Mihnea Gheorghiu
Presidente interina: Déa Fernandes
CCO: Laura Esteves
CSO: Marie Alonso
Executive Creative Director: André Pinheiro
Creative Director: Yan Esteves e Levis Novaes
Copywriter: Everton Cardoso e Giovanna Fogaça
Art Director: Leonardo Rodriguez, Mariana Juliani
Creative Production Head: Priscilla Sanches
Creative Senior Producer: Bea Brandão e Marcelo Augusto
Executive Account Director: Juliana Dantas
Account Director: Lígia Soletti
Account Manager: Luiza Lima
Account Assistant: Miguel Machado
Content Manager: Paula Baião
Strategy Manager: Mariana Cerqueira